How can this tool be used in humanitarian work?

Humanitarian organizations can use Brandwatch to monitor audience responses to awareness campaigns and fundraising programs. The tool helps analyze trends in humanitarian causes and quickly identify emerging opportunities or risks. It also supports evaluating the impact of media activities and advocacy initiatives, which enhances media strategies.

Pros

Brandwatch offers advanced public opinion analytics, keyword and hashtag tracking, sentiment analysis, competitor insights, and customizable dashboards.

Cons

The price is quite high, which may not be suitable for all small or budget-constrained organizations.

Monthly Cost

Starting at $800 per month (depending on the package)

What do you lose by not using the tool?

Without Brandwatch, your organization could miss out on the opportunity to monitor and analyze audience reactions, which could impact the effectiveness of your campaigns.

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