How can this tool be used in humanitarian work?

Google Analytics provides detailed and customizable reports and supports integration with many other Google tools. It also allows tracking conversion goals and provides real-time analytics that help improve digital performance.

Pros

Google Analytics provides detailed and customizable reports and supports integration with many other Google tools. It also allows tracking conversion goals and provides real-time analytics that help improve digital performance.

Cons

You need some experience to understand and make the most of the detailed reports.

Monthly Cost

Free

What do you lose by not using the tool?

Without it, organizations lose the ability to accurately measure and improve digital performance, which hurts donor and supporter attraction.

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